About The Tourism Marketing Lab

Pioneering the Future of Digital Tourism Marketing.

The seeds of The Tourism Marketing Lab were sown in the vast expanses of Namibian national parks. It’s here, traveling alongside my father, that my love for tourism was ignited. Over the years, that passion evolved into recognizing a glaring gap: the untapped potential of digital in the world of tourism. It struck me how many businesses, rich in offerings, remained digitally obscure. It wasn’t just about online visibility; it was about narrating their authentic stories, addressing the challenges of overtourism, and ensuring they hold their own in popular tourism destinations.

Our mission at The Tourism Marketing Lab is clear: We aim to be the digital voice for these businesses. By providing holistic strategies grounded in authenticity, innovation, and tailored solutions, we ensure that businesses don’t just exist but thrive online. Our goal is to equip them with the tools and strategies they need, so they can focus on delivering unparalleled guest experiences.

With expertise rooted in real-world success – managing digital properties that generate over 5 million organic impressions monthly – we understand the digital terrain like few others. Our approach is twofold. Firstly, our undivided attention to the tourism and hospitality sector means you get 100% of our expertise. Secondly, we believe in innovation. While many rely on age-old frameworks, we bring to the table strategies that resonate with today’s digital audience.

But beyond strategies and numbers, there’s a deeper ethos to what we do. I’ve always been an educator at heart. Teaching and guiding businesses through the digital maze is not just a job but a passion. It’s about taking each brand by the hand and helping them navigate, using strategies tailored just for them, yet built on proven innovative frameworks.

Looking ahead, our vision transcends individual businesses. We aspire to elevate entire regions, reshaping their digital landscape, and positioning them at the forefront of global tourism.

At The Tourism Marketing Lab, it’s not about us; it’s about you, your story, your vision, and how we can journey together toward digital excellence.

What People Say About Us

David was incredibly helpful during a site audit. He was knowledgeable about everything SEO and provided massive amounts of insight. From front-end SEO to technical SEO, the changes that he recommended have already increased my site speed and traffic! I’d recommend him to anyone who wants to know what they don’t know 🙂


Rachel G.

Very Straightforward and got right to the point. Very knowledgeable about the subject and was willing to go above and beyond.


Eric L.

Reach out to Us Today

Each service we offer is meticulously tailored for the travel and tourism sector. Together, we can craft a cohesive and powerful online strategy that elevates your brand, engages your audience, and drives real-world results.